Friday, April 8, 2016

Marketing ROI Calculator


Kahuna Creations, an action sports company, consolidates data from different sources such as Shopify, Facebook, and AdRoll. The company uses this data to analyze the ROI of marketing campaigns and determine subsequent marketing strategies. Each report can take hours to put together, but I was able to streamline the process to execute automatically with VBA.


http://files.gove.net/shares/files/16w/corym/Kahuna_Analysis_-_VBA-present.xlsm
http://files.gove.net/shares/files/16w/corym/VBA_Final_Project_Writeup-_Cory_McBride.pdf

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