These are projects posted by the students of Dr. Gove Allen at Brigham Young University. These students have taken one semester-long course on VBA and generally have had no prior programming experience

Tuesday, December 15, 2015

Calculate LTV of customer

Executive Summary


The business is for an independent insurance agency selling property and casualty insurance on behalf of several different carriers. For an agency, residual commissions are key for the overall revenue; since the value of a new customer cannot be measured by the first month’s commission, customer lifetime value (LTV) is used. This agency is in a startup phase, where retention curves are still unclear and commission contracts are being renegotiated frequently based on historical attrition. The project takes data pulled from the company’s servers and calculates the LTV for each new customer, allowing decision makers to see how the company is performing against budget. Using VBA allows the commissions and retention curves to be modified quickly in the spreadsheet without having to modify any formulas.

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