Executive Summary
The business I chose to work with is Lindsay Miller Photography;
Lindsay is in the process of getting her photography portfolio
built in preparation to launch her business
once she moves to California. The business
will be focused mainly on family and individual portraits, as well as some
limited weddings.
Since this will be a small family owned business it
will be crucial to keep costs low to maximize the revenue stream as the company
grows. My hope is that through using
this workbook it will streamline the time spent on necessary but tedious
business details to let Lindsay spend more time with the part she likes, taking
and editing pictures.
My purpose with my final project was to create a
tool that would be able to assist her as she gets the business off of the
ground and starts growing it. Some of the goals of the project were to include;
1) a customer database of information, addresses, phone numbers and packages
ordered that is extremely use friendly, 2) the ability to easily add/edit
customers, 3) the ability to email invoices and have this process be intuitive
and very streamlined, 4) the ability to send out marketing materials, birthday
cards, etc to customers based on the repository of information, 5) search
functionality to find customers quickly and easily, 6) Be a tool that would
provide the needed resources to help get the business up and running.
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