The Problem
I work for a small mortgage company licensed
in a handful of the western states. Outside of my normal responsibilities of
loan origination, I am in charge of our paid online-advertising. One of the
challenges our company faces is knowing how much money is spent on paid
advertising, how efficient our advertising money is, and if we are making
enough to pay for all other business expenses.
My manager approached me with the task of creating
a collaborative method of keeping a record of each loan closed, how much
revenue it brought in, along with an allocation into different accounts of the
revenue received. Also, the passing of the Dodd-Frank Act requires that our
company keep a record of employee compensation plans, showing that our company
is not involved in predatory lending (charging borrowers differently for their
loans when each borrower should be charge a set amount).
A payroll spreadsheet was also in need. The
program I developed created a method to determine payroll numbers along with
the needed records stated above. No two transactions are exactly the same, so
specific variables needed to be taken into account. Each variable and their
implication can be summed up in the following table.
Broker
|
Each broker has his or her own compensation
plan. Depending on the state in which each broker is employed, appropriate
taxes need to be withheld.
|
State
|
Each state in which the company is licensed has its own set of
laws and regulations. The state must be noted and appropriate documentation
made accordingly following payroll.
|
Method of compensation
|
The company receives payments through two
methods: “lender-paid” and “borrower-paid”. Lender paid means that the lender
pays our company directly a predetermined percentage of the loan amount.
Borrower paid allows for negotiations to be made in the fees charged, and the
amount can be lowered from a set percentage of the loan amount.
|
Lender used
|
Each lender we work with has different percentages for the
amount of the “lender paid” compensation.
|
Reception of lead
|
Remaining revenue (after paying the broker
and plowing back necessary funds into the business) is set aside into two
holding accounts. One account shows the balance of funds that can be used for
future paid advertising. The other account shows the balance of excess funds
the broker has for finding a lead on their own.
|
The Solution
I created the needed payroll spreadsheet
program using VBA to keep track of each loan closed by the company. The program
allows my manager to input necessary information to keep a record of each
transaction, and then choose between the different variables which play into
the specifics of the revenue allocation. The program determines how much
revenue the company receives depending on the method of compensation, how much
should be paid to the employee, and then ensures that a designated amount is
set aside for necessary company expenses before the excess revenue is allocated
into the two different holding accounts.
My manager has been using the program for
over a month, and has found it to be “perfect.” He now has the ability to track
how effective our advertising costs are, and how much excess revenue can be
spent on future advertising. More importantly he knows how the company revenue
is allocated, and that the business is covered for its necessary expenses.
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